Effective communication is essential to the success of your nonprofit. Communication allows you to make a meaningful connection with your supporters and draw them in to help you achieve your mission. Social media, email and websites offer many different avenues that will allow you to communicate with a variety of prospective supporters.
Below you will find advice on various aspects of nonprofit communications, focusing on topics like storytelling, social media, webinars and planning strategic communications.
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Storytelling for non-profits
Storytelling, used well, is the single most powerful tool available to nonprofits
You know you love reading a good book, watching a great movie or listening to an engaging story. But why? And how does it relate to telling stories for your nonprofit?
Our brains love stories
It’s true! Rese...
Understanding Storytelling
People will forget what you said, people will forget what you did but people will never forget how you made them feel - Maya Angelou
When nonprofits talk about their work, there is a tendency to emphasise dry facts and figures, or ‘NGO-...
Getting started with storytelling
The idea of adding something as challenging as storytelling to your already busy day may feel overwhelming. However, this does not have to be the case. Stories are all around you, and you can gather them in the course of your work over a long period of time.
Creating a story bank
Your story ban...
Quick tips on writing for the web
Web writing has its own style. It’s direct, visual, and to the point. Here are a few simple tips to help you optimise your writing for the web.
Keep your intro short! Few people will read long intro text. They glance through the article and try to find the main points in a few seconds.
Start ...
Managing your social media staff
Communication works for those who work at it. - John Powell
Few NPOs can afford to appoint a full-time staff member to manage their social media. However, you can assign the work of social media manager to a staff member who is well-versed in your programme work and your mission, who has an unde...
Skills required to manage social media
Nonprofit social media management is often left in the hands of anyone in the office who uses social media in their personal capacity. But communicating on behalf of an NPO requires a specific set of skills. Is it worth the reputational risk to allow this critical part of your brand to be...
Developing a basic comms plan
As a digital media consultant, one of the first questions I ask clients is how their website and social media work fits into their communications plan. More often than not, this question is met with either uncomfortable silence or just laughter.
“Communications plan? Who has time for that?”
The...
Stop wasting your time on social media
Are you wasting your time on social media? If any of these points sound familiar, you are very likely wasting your time:
You’ve left social media content to your resident ‘techie’ or intern to manage
Your organisation has opened accounts on multiple social media channels, but you’re not sure ...
Guiding questions for social media policies and procedures
Everyone involved in your social media work should have a solid understanding of the NPOs social media policies and procedures. Clarifying these issues can help you avoid potential problems later.
Responsibilities
Who has overall oversight over social media?
Who is responsible for creating a...