Although UK donor trusts support charitable, developmental, educational and faith-based initiatives worldwide, raising money from these lucrative sources is not as simplistic as writing a proposal or completing their forms, attaching stipulated documents and hitting ‘send’.
Charity begins at home
Ensure that all is in order in an NPO before seeking UK funding. British donors, both individuals and trusts, will want to see as much as possible regarding local (South African) funding and other support for an organisation. They rely on local donors to scrutinise in-country organisations and demonstrate their approval by their funding.
This is why it is rare for UK trust donors to fund organisations that have not been around for at least five years and with financial statements to show their growth. In addition, British donors expect those seeking their support to maximise local funding.
They may well ask why foreign organisations are seeking money from them (as opposed to raising it locally). Be ready to respond to this. Better still, if unable to raise funds locally, proactively explain in fundraising documents why fundraising abroad is being employed.
There are many critical factors to be aware of and comply with to secure the donated pound.
For example:
- How long has your organisation been in existance?
- What is your funding track record?
- What is your legal status?
Complete this brief self-test to determine your organisation’s UK trust fundraising readiness:

This article is an excerpt from Fundraising from UK Donors: A global guide to raising money from the UK by Fundraising Consultant, Jill Ritchie
Packed with resources and tips, Fundraising from UK donors, is an invaluable guide to anyone, anywhere wanting to raise money from the UK. The book covers an array of funding sources: individuals, the wealthy, trusts, bequests, events and many more. She also demystifies the requirement for a UK-based charity partner and explains Gift Aid (whereby the UK Government adds to individual donors’ gifts). Click here to purchase.
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Jill Ritchie

Papillon Press
Jill Ritchie has fundraised for over three decades, securing more than ZAR2billion for southern and South African non-profits and universities, primarily from the UK. She has written over 30 books, 20 on fundraising. Jill spends her time between the UK and South Africa and runs Papillon Press & Consultancy. She consults to non-profits and universities on resource mobilisation and has advised many tertiary institutions, schools and other non-profits on maximising funding. She specialises in consulting on and raising money from UK donors as well as planning and managing capital campaigns for non- profits and universities globally.
Jill guest lectures on the Stellenbosch University Business School NPO Management Programme, has presented on numerous conferences globally and remains in demand as a speaker. She founded and continues to arrange southern Africa’s longest running
two-day fundraising conference. Jill chairs the UK Fund for Charities and is also a founding trustee of iZinga Assist serving on both its UK and South African boards.
She founded and was chair of the SA-UK Trust Network for 15 years. She is a former member of the Council of Tshwane University of Technology and the SA National Museum, as well as a past trustee of the Tutu Foundation, UK.
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